The Wine Foundry produces craft luxury wines by the barrel from the most prestigious vineyards in Napa and Sonoma. This is a 3-months collaborative UI and CRM project aimed at migrating the existing outdated platform to a new, modern ecommerce and CRM system, serving over 60 B2B winery clients and numerous B2C customers. The final deliverables include interactive prototypes for both the desktop and mobile versions of the ecommerce platform, as well as the desktop and mobile versions of the CRM.
Outdated Ecommerce/ CRM
Ecommerce Desktop Interactive Prototype
Ecommerce Mobile Interactive Prototype
B2B Client Desktop Interactive Prototype
B2B Client Mobile Interactive Prototype
B2C Customer Desktop Interactive Prototype
B2C Customer Mobile Interactive Prototype
The Design Process and Modifications
Sessions: Product (Ecommerce), Dashboard (B2B Clients & B2C CRM)
Tools
• Figma - Interactive Prototyping
• Google Doc - Content Collaboration
Contributions
I worked closely with the founder Sharath Chandra and developer Navid Yousefzai to ideate and visualize the Interactive prototype.
