Cynthia Chong - UC Davis Picnic Day 2017

Since its inception in 1909, Picnic Day has become the crown-jewel event of the UC system and the signature event of UC Davis every year. One of the largest student-run events in the nation, Picnic Day showcases the richness of diversity and achievement at UC Davis and the surrounding community in the areas of research, teaching, service, and campus life. In 2017, the whole community celebrates its 103th year of tradition and success with a theme "Growing Together".

As the Graphics Director of Picnic Day 2017, I was responsible to design all visuals and graphics identity for Picnic Day, including the logo, posters, sponsorship package, letterhead, schedule of events, t-shirts, frisbee, snapchat filters, social media posts, award certificates, and other materials. I was the photographer of Picnic Day as well in both 2016 & 2017!

There were over 70,000 attendants on Picnic Day 2017. We published 10,000 schedule of events, sold over 900 shirts, distributed 350 frisbees and gave away 500 buttons!!!

Picnic Day 2017 Board of Directors

My working progress during Sep 2016 - May 2017

Highlights of Work

Sponsorship Package

Sponsorship Cover

Sponsorship Letter

Sponsorship Introduction

Sponsorship Package

Sponsorship Additional

Sponsorship Package, 8.5" x 11"

Style Guide

Picnic Day 2017 Style Tile

“Growing Together” is symbolized through the cow, since we began as university farm, and through the bike, since UC Davis strived to be sustainable and represented our connection with the city of Davis, which was turning 100 years in 2017. As for the bus, it represented collaboration between the university and the city, and it represented how much the university is student run.

Official Poster