
Hyundai Motor America (HMA), my primary client when I was working for an advertising agency called URi Global in 2017. As a graphic designer, I was responsible for the web, digital and print productions of HMA advertisements (Korean/Chinese market) in different states of America, including SF, LA, NY and TX etc. As the only Chinese designer of the company, I was responsible for all Chinese materials and design, thus cooperated with the Korean team within creative team.
2018 Hyundai Full Line
2018 Hyundai Full Line Back and Cover
2018 Hyundai Full Line Content
2018 Spring Sales Media Drop

Finalized Design - Tucson

Finalized Design - Santa Fe Sport

Drafted Design - Tusion

Drafted Design - Santa Fe Sport
Newsprints 10.5" x 20.5"
2018 Summer Sales Media Drop

Finalized Design - Tuson

Finalized Design - KONA

Drafted Design - KONA

Drafted Design - KONA

Drafted Design - KONA
Newsprints 10.5" x 20.5"
2018 KONA Launch Media Drop

Newsprint

Auto World Magazine

WaCow Magazine
Newsprints 10.5" x 20.5" | Auto World Magazine 8.25" x 10.5" | WaCow Magazine 5.5" x 8.5"
2018 Spec Sheet

2018 Santa Fe Sport Spec Sheet

2018 KONA Spec Sheet
Spec Sheets 11" x 17"
2018 KONA TV Ad

TV Ad Storyboard
2018 HMA Asian Expo Booth Graphics

Back Side of Booth

Right Side of Booth

Right Side of Booth

Left Side of Booth
Back side Booth 224" x 142" | Right side Booths 177" x 142" | Left side Booth 69" x 142"
2018 HMA Asian Expo Prints

Table Tent Poster

Promotion Poster

Facebook Like Poster

$500 Coupon Poster

Red Envelope Design
Table Tent/FB Like/$500 Coupon Posters 8.5" x 11" | Promotion Poster 23.25" x 33" | Red Envelope 3.5" x 7.25"
2018 HMA Asian Expo Banner

Hall Entrance Banner 1

Hall Entrance Banner 2
Hall Entrance Banner 180" x 36"
2018 HMA Asian Expo Gallery

2018 HMA ATS Mall Event Booth Graphics

Finalized Design- Main 1

Finalized Design- Main 2

Finalized Design- Main 3

Finalized Design- Side 1

Finalized Design- Side 2

Finalized Design- Back
Main Booth 1 40" x 86" | Main Booth 2&3 28" x 43" | Side & Back Booths 40" x 86"

Draft Design set 1

Draft Design set 1

Draft Design set 1

Draft Design set 2

Draft Design set 2

Draft Design set 2

Draft Design
Drafted Sets of the Booths
2018 HMA ATS Mall Event Banner


Railing Banner 51" x 11.25" | Stage Banner 59" x 24.25"
2018 HMA ATS Mall Event Flyer


3 Fold Flyer 24" x 6 "
2018 HMA ATS Mall Event Gallery
2018 KONA PR Event Prints

KONA PR Event Invitation Letter

KONA PR Event Banner

KONA PR Event Registration Sign

KONA PR Event Directional Sign

KONA PR Event Directional Sign
Invitation letter 8.5" x 11" | Standing Banner 24"x 64" | Registration Sign 8.5" x 11" | Directional Sign 20" x 34"
2018 KONA PR Event Gallery
2018 KONA Ride & Drive Event Prints

Event Flyer

Event Poster

Insurance Poster

Registration

FB like Table Tent

$500 Coupon Table Tent

Dealer list - front

Dealer list - back

Ipad Event Page
Event Flyer 5.5" x 8.5" | Event Poster 20" x 26" | Insurance Poster 23.25" x 33" | Registration 17"x 27" | FB like & $500 Coupon Table Tent & Dealer list Posters 8.5" x 11" | Ipad Event Page 28" x 21"
2018 KONA Ride & Drive Event Gallery











Tools
• Adobe Illustrator - Logo and graphics
• Adobe Photoshop - Photo editing
• Adobe InDesign - Full line and digital printing