Hyundai Motor America (HMA), my primary client when I was working for an advertising agency called URi Global in 2017. As a graphic designer, I was responsible for the web, digital and print productions of HMA advertisements (Korean/Chinese market) in different states of America, including SF, LA, NY and TX etc. As the only Chinese designer of the company, I was responsible for all Chinese materials and design, thus cooperated with the Korean team within creative team.
2018 Hyundai Full Line
2018 Hyundai Full Line Back and Cover
2018 Hyundai Full Line Content
2018 Spring Sales Media Drop
Newsprints 10.5" x 20.5"
2018 Summer Sales Media Drop
Newsprints 10.5" x 20.5"
2018 KONA Launch Media Drop
Newsprints 10.5" x 20.5" | Auto World Magazine 8.25" x 10.5" | WaCow Magazine 5.5" x 8.5"
2018 Spec Sheet
Spec Sheets 11" x 17"
2018 KONA TV Ad
TV Ad Storyboard
2018 HMA Asian Expo Booth Graphics
Back side Booth 224" x 142" | Right side Booths 177" x 142" | Left side Booth 69" x 142"
2018 HMA Asian Expo Prints
Table Tent/FB Like/$500 Coupon Posters 8.5" x 11" | Promotion Poster 23.25" x 33" | Red Envelope 3.5" x 7.25"
2018 HMA Asian Expo Banner
Hall Entrance Banner 180" x 36"
2018 HMA Asian Expo Gallery
2018 HMA ATS Mall Event Booth Graphics
Main Booth 1 40" x 86" | Main Booth 2&3 28" x 43" | Side & Back Booths 40" x 86"
Drafted Sets of the Booths
2018 HMA ATS Mall Event Banner
Railing Banner 51" x 11.25" | Stage Banner 59" x 24.25"
2018 HMA ATS Mall Event Flyer
3 Fold Flyer 24" x 6 "
2018 HMA ATS Mall Event Gallery
2018 KONA PR Event Prints
Invitation letter 8.5" x 11" | Standing Banner 24"x 64" | Registration Sign 8.5" x 11" | Directional Sign 20" x 34"
2018 KONA PR Event Gallery
2018 KONA Ride & Drive Event Prints
Event Flyer 5.5" x 8.5" | Event Poster 20" x 26" | Insurance Poster 23.25" x 33" | Registration 17"x 27" | FB like & $500 Coupon Table Tent & Dealer list Posters 8.5" x 11" | Ipad Event Page 28" x 21"
2018 KONA Ride & Drive Event Gallery
Tools
• Adobe Illustrator - Logo and graphics
• Adobe Photoshop - Photo editing
• Adobe InDesign - Full line and digital printing